How to Earn Six Figures From a Virtual Summit

Like a heap of entrepreneurs, Navid Moazzez thought it would be a decent plan to start out a podcast. He landed some outstanding interviews, like authors parliamentarian inexperienced and Chris brogue, however was pissed off his podcasting success wasn’t translating into income or an even bigger email list. That’s once he detected regarding virtual summits, that he describes as a “podcast on steroids.”

Virtual summits ar generally video interviews of twenty or a lot of consultants on a given topic, that viewers opt-in to observe. They’re typically free for a brief amount of your time, like twenty four to seventy two hours, then subscribers could value more highly to purchase associate "all-access pass" for unlimited viewing later. “I was intrigued by the conception, and also the incontrovertible fact that they were able to grow their email list speedily by producing this event,” says Moazzez. “It’s making nice free content, then conjointly creating cash [through post-facto sales].”

He determined to launch his own, and in 2014, he created the stigmatisation Summit, transportation along associate impressive eighty eight knowledgeable speakers (of that i used to be one). once he started coming up with it, he solely had one,000 email subscribers, however he knew the chance to access nearly a hundred hours of free content would attract registrants, as would the promotional push from the speakers themselves. “When you interview consultants in your field, you borrow off their believability,” he says. “You will create cash while not having to form a product yourself, as long as you’re a good querier and might pull out the simplest content from the consultants you’re interviewing. I did the summit as a result of I needed to make a lot of authority within the area.”

The result? He attained $20,000 from the summit (about two hundred sales), redoubled his email list by three,000 subscribers, quit his job and affected to metropolis. He conjointly started consulting on virtual summits and suggested author Chandler Bolt on the launch of his Self-Publishing Success Summit (for that i used to be conjointly a speaker), that attained over $300,000. in a very recent interview, Moazzez shared a number of his best tips for entrepreneurs who’d prefer to produce their own. (For a lot of data, he conjointly developed a free virtual summit "cheat sheet.")

Develop real relationships.

A lot of your summit’s success can depend upon the speakers United Nations agency comply with participate. thus however does one get huge names? “What you wish to try and do is specialise in building authentic relationships before you wish them,” says Moazzez. “If you have got to achieve out cold, and that i did that on a number of occasions, within the 1st line of your email, offer them a real compliment. perhaps you’ve browse their book or their web log post and you'll be able to share that you just got smart results. United Nations agency doesn’t sort of a real compliment?” He conjointly recommends asking the speakers you’ve already landed for suggestions or introductions to colleagues. “Think regarding what you'll be able to do to feature price to them before you reach out,” he says. “You will leave a thoughtful touch upon their web log, share their content, or leave associate Amazon review or -- even higher -- a video review of their book. One girl i do know did a video request to the speakers, telling them why she needed them to talk on her summit, and that’s a very great way to line yourself apart.”

Don’t be a disciplinarian regarding the terms.

Of course you hope that the speakers can share data regarding your summit with their following – maybe through social media, associated ideally with an email blast to their list. however you can’t mandate that, says Moazzez. “Don’t place it in a very contract” that they need to mail to their lists. “That will very flip folks off, particularly if they don’t understand United Nations agency you're.” Indeed, I’ve turned down some summit invites thanks to the taxing promotional needs they set. Rather, he counsels summit organizers to specialise in the semipermanent relationship. “Even if they don’t market it, still build the relationships. It doesn’t mean they don’t like you; perhaps they solely don’t have time right away, and perhaps next time they'll market it.”

Make it simple to share.

What incentivizes speakers (and others) to inform their audiences regarding the summit? 1st, says Moazzez, it’s doing a good interview, as a result of if they’re asked thoughtful and weird queries, they’ll acknowledge the worth of obtaining the interview bent the general public. however a detailed second is creating it simple for them to share. “You ought to treat the summit as a product launch, and have a promotional calendar, a good affiliate page, a swipe page [of promotional copy] for speakers and affiliates, images, and graphics, in order that it’s super simple for them to push. you ought to be clear, ‘Here ar the simplest days to push it.’”

Make it a win-win.

Another reason that speakers would possibly wish to affix the summit is that the chance of growing their own email list. “You will let the speakers offer a free giveaway,” says Moazzez. “You will link that up below the video, and that they will grow their email list by many folks probably, simply by doing associate interview for forty five to hour. That’s powerful.” That was my expertise with Bolt’s summit, that thespian twenty five,000 registrants; my email list grew by many hundred once attendees downloaded a free 42-page book I had created. you'll be able to conjointly encourage the speakers to become affiliates for the summit, earning fifty p.c of each sale they drive for the all-access pass. And tho' Moazzez doesn’t use this approach in person, some virtual summits permit speakers to push their own courses available.

For entrepreneurs United Nations agency wish to attach with leaders in their field, grow their email list and doubtless earn serious revenue, virtual summits ar a robust tool to explore.