How Republican Party Candidates area unit ever-changing Their Game to have interaction Millennials - See a lot of at

Marketing and politics have lots in common. each area unit targeted on electronic messaging, disapproval associated connecting with an audience—which, these days, notably means that millennials.
During a presentation known as “Rare Liberty: Reaching Millennials Through Politics” at Advertising Week XII on Sept. 30, Vincent Harris, founder and corporate executive of state capital, Tex.-based digital strategy firm Harris Media and digital media deviser for U.S. Sen. Rand Paul’s presidential run; Benny Johnson, artistic director of politics and news web site IJ.com (short for freelance Journal); and John Fugelsang, comedian associated host of Tell Pine Tree State Everything on SiriusXM Insight Satellite Radio mentioned however 2016 Republican presidential candidates face an uphill battle in targeting the young and powerful demographic. Here’s however they’re operating to urge millennian audiences engaged within the 2016 election:

1. produce microorganism moments. "When you watch the talk, you are not viewing the screen,” Johnson says. “You're viewing Twitter and what your friends area unit language on Facebook. you are looking the comedy round the dialogue." Thus, IJ.com created period tracheophyte videos to have interaction younger audiences. once Carly Fiorina created a jab at Donald Trump within the second Republican dialogue on CNN, for example, the IJ.com team created a tracheophyte of the 2 candidates' comments with Taylor Swift's song "Bad Blood" taking part in over it. "It speaks to the manner individuals are becoming their political news recently, and it gets views," Johnson says.

The digital efforts for subunit. Bokkos Paul's campaign take constant approach, Harris says. "Forty-five % of individuals WHO interact on subunit. Paul's Facebook page and his social content area unit eighteen to thirty four. the foremost soul WHO visits RandPaul.com is on a mobile device, and is twenty five to thirty four. Millennials expect niche news that is customized, amusive and pithy. These individuals would otherwise be viewing cat GIFs on BuzzFeed or footage of Kim Kardashian's rear than they might refer policy problems, therefore on a daily basis, we're considering having news for subunit. Paul that is fun and amusive at intervals the context of significant policy problems.”

2. Look on the far side the stereotypes. "There's risk in presumptuous that millennials area unit one large stone that thinks constant," Fugelsang says. "The truth of the matter is urban millennials have far more in common with 45-year-old urbanites than they are doing with a 24-year-old rural, single mater WHO happens to be a millennian. One issue that unites millennials, generally, is that they do not show up to vote. that is the real drawback. It's a lot of regarding obtaining individuals concerned."

3. interact today’s social stars. "Barack Obama's look on Between 2 Ferns [to promote the cheap Care Act] is that the future," Harris says. there is a whole social group of YouTube stars and they are content creators. individuals sell time on those shows. Most of these shows have a lot of subscribers than Bill O'Reilly [has viewers]. that is however youngsters are becoming their news and data.”